Wooden Carpets - Elisa Stroyzk

Wooden Carpets - Elisa Stroyzk

Amazing textile designs by Elisa Stroyzk. Breathtaking.

Emily Jackson - The Woman Asleep on the Tube No.5

Emily Jackson - The Woman Asleep on the Tube No.5

Friend of Sweetworld, Emily Jackson is taking part with ArtBelow, a project that exhibits a huge variety of art in the unorthdox setting of major tube stations such as Bond street. Not only do the iconic and dilapidated stations provide and excellent backdrop, it gets art out of galleries and into the public; making it accessible for all rather than the select, often small following of the independent galleries artist normally tour when starting out. I think anything that can raise a smile or an eyebrow of intrigue on a familiar routine, is a brilliant idea. And as Ben Moore is quoted on their website, Art should be everywhere, not behind closed doors.

Jackson focuses on voyeuristic themes in contempory environments. Those strangers we are facinated by, perhaps without knowing why. Or catching people in what are normally private moments, e.g. catching some drunken zzzz’ds on the tube home only to wake up and find your in Morden or something.

Emily’s painting, The Woman Asleep on the Tube No.5, Can be seen on the Southbound Platform of London Bridge for 2weeks from the 15th of March 2010. Take a look at some of her other work here. I particularly love ‘Judith.’

Sweetworld has been shorlisted in two catergories for three pieces, for the British Animation Awards! In New Media: Best Commissioned Animation is Amnesty China, directed by Yasmeen Ismail and in Best Commercial Craft is Mazda3, also directed by Yasmeen, and Filmflex, directed by Ed Barrett.

We’re excited about the party! Awards night is on Thursday 8th April at the BFI, Southbank….fingers crossed!


Directed by James Frost, the band themselves OK Go and the amazing artistic engineers Syyn Labs. This is incredible and we love the dedication to the planning that must have gone into this. Amazingly synchronized and fun to watch over and over! Enjoy.

Jotta Article

Yasmeen has been featured in a nice, straight to the point, interview on Jotta Magazine. We love their opening blurb on Sweetworld, and love joyously kaleidoscopic style they describe! Great Stuff. Read it here.

Creative Boom

Co-founder of Sweetworld, Yasmeen, has been featured on online creative magazine Creative Boom. Take a look here!

Last night, I enjoyed a wonderful evening at the BAFTA Film Lovers’ Forum. Situated in the Linbury theatre within The Royal Opera house, as we entered we had a back view of the blinding flash guns, hysterical devotees and that red rug. After being greeted with beer and popcorn and every one looking rather dapper (there’s not many other excuses to get an animator in heels!) we took our seats for a 3 hour marathon of acceptance.

The panel of Radio 4′s Francine Stock, British film producer Stephen Woolley, Comedian Ben Miller and Time Out London’s Film Editor Dave Calhoun provided an interesting debate that really got me thinking. Although feeling a slight fraud, having not seen half the films nominated, there were some brilliant points raised, especially from Woolley’s inside knowledge of how the BAFTA’s our actually selected. Starting with a homeage to the great Richard Attenborough, introducing Prince William as the new BAFTA president and Best Debut winner, director of Moon, Duncan Jones’ speech, I actually started to get…a…bit…emotional. Ahem.

As the evening went on it really started to dawn on me what BAFTA actually means to it’s nominees. From being so far away in my comprehension of what is achievable, I think it finally dawned on me (perhaps obvious) that to the majority of winners that this never becomes normal. It’s never going to be shrugged off and the genuine modesty really hit me. Rather than my previous immediate, don’t be ridiculous, reaction to the thought of a BAFTA, I left feeling honestly inspired to be apart of something where every morsol of effort goes into making this it happen, and then become as brilliant as you can muster.

Carey Mulligan and Colin Firth - Best Leading Actress and Actor

As for animation very big congratulations to Emma Lazenby and her short film ‘Mother of Many’. Produced by Sally Arthur from the wonderful studio Arthur Cox the stills and trailer look wonderful! We’re gagging to see the whole film. And to be honest, I thought it was definitely going to The Gruffalo, purely down to it’s screening on Christmas day by the BBC. Although it is also brilliant. Best Animated film went to Up. I’m Rather disappointed because I absolutely fell in love with Fantastic Mr Fox, but to be honest, (says sheepishly) I didn’t actually get round to seeing Up. The comments from both panel and audience were full of praise so perhaps my wounds aren’t that sore when I finally get round to seeing it. An interesting point was raised that Pixar get unfairly compared to their previous films. ‘Oh it wasn’t as good as Wall-e’ but forgetting they are singularly brilliant films. They’re stuck in this critic cycle of comparison to their own films, which isn’t really a bad thing thinking about it!

Mother of Many by Emma Lazenby

The final treat was the short interviews with some of the winners. In particular the wonderfully charastmatic Colin Firth and the beautiful and modest Carey Mulligan. It brought a massive smile to my face, giddy with their presence.

You can see some highlights here. Well I think I’ve released energy for one post, from this brilliant night. Hmmm now let me scratch my head and think of that amazing film I’m going to make.

We’re very excited to welcome director Fergal Brennan into the Sweetworld collective. His beautiful music video for Australian artist Sanso-Xtro is truly mesmerizing and is such a compliment to this equally arresting song, Hello Night Crow.

Sanso-Xtro - Hello Night Crow

Sanso-Xtro - Hello Night Crow

Two beautiful pop-up book animations created by Rory O’Sullivan and Simon Bruyn for The Rethink Scholarship. It’s an internship program for aspiring artists and designers at Langara’s College of Communication. Anyway, it’s stunning and fun, and clever. Ticks many boxes for us. There’s also an interview on the making of at Digital Arts.

Continuing our Scottish theme after several dram ‘o’ whiskeys, celebrating Burns night, here is a brilliant promo film by David Shrigley. Commissioned by Pringle of Scotland to celebrating their return to Milan Fashion Week.

About us

We are a boutique animation company with a flair for fluid, sensitive organic witty animation. With a small but strong team of creative animators, we offer solutions for TV, web and print media, switching between directing, producing and managing projects. We will turn our hand to anything and will always try and find a package tailored to your needs.

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